# Approved Brand Usage

## Correct names

| Context | Use |
|---------|-----|
| Product / website | SoundSafe Kids |
| App Store listing | SoundSafe Kids Noise Meter |
| Home screen icon label | SoundSafe |

## Preferred language

- hearing safety
- sound exposure
- noise awareness
- family guidance
- practical next steps
- weekly sound allowance
- guided place and object checks

## Do not use

- **LevelCheck** — unrelated product; never refer to SoundSafe Kids as LevelCheck
- Professional audio engineering positioning (studio, DJ, broadcast, lab-grade meter)
- Medical device claims, diagnosis language, or guaranteed safety claims
- Fear-based language about children's hearing
- WHO-ITU endorsement or certification claims (guidance framing only)
- Child-visible app surface mode (not part of current public product)

## Website headline (canonical)

SoundSafe Kids helps parents track noise exposure and protect children's hearing.